About Lull

 
 
 

lull loungewear

 
 
 
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The story of our soft brand

https://www.lull.sk/sub/lull.sk/images/2017-lull-story/lull-story-headline.png

 

The Lull story began in 2010 when Zuzka - our designer and founder decided to make her dreams come true and then, in collaboration with a skilful tailor they created the first Lull product. It was a bathrobe, however, not an ordinary one. It was warm and at the same time light, pleasant to touch, stylish and comfortable. Less than a month later the first few designs were made and they quickly found their first owners. That was the moment when the Lull's philosophy began to form "its stylish and comfortable things for your home". But Lull did not stick with one product only, and so the first pyjamas, bathrobes, long loose T-shirts and leggings were created. All the clothes were made for home use and that is why Lull became unique.The Lull story began in 2010 when Zuzka - our designer and founder decided to make her dreams come true and then, in collaboration with a skilful tailor they created the first Lull product. It was a bathrobe, however, not an ordinary one. It was warm and at the same time light, pleasant to touch, stylish and comfortable. Less than a month later the first few designs were made and they quickly found their first owners. That was the moment when the Lull's philosophy began to form "its stylish and comfortable things for your home". But Lull did not stick with one product only, and so the first pyjamas, bathrobes, long loose T-shirts and leggings were created. All the clothes were made for home use and that is why Lull became unique.

 

https://www.lull.sk/sub/lull.sk/images/2017-lull-story/EN_lull-story-lull-homewear.jpg


By 2013 Lull participated in several fashion shows and the brand popularity grew from day to day. The product line slowly expanded, new skilful people joined the team but something was still missing. And then, when walking on a warm autumn day, the Lull team came up with an idea of making soft things not only for home. After long designing, testing and sewing the masterpiece came into the world! The trousers, sweatshirts, T-shirts and dresses were added to the collection to make the special moments even more enjoyable. And the brand Lull Homewear has been renamed into Lull Loungewear to create a new era in its young history.

 

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The year 2014 was another milestone for our company. Lull realized that for the further progress it would be necessary to have their own workshop, which meant acquiring freedom and independence in creating and producing new collections. The further innovations were followed by the first visit to one of the world's largest fashion fairs, the Premiere Vision in Paris, where we started working with the renowned European fabric manufacturers. Our designer has always cared about the selection of materials, and the fair of such qualities offered her exactly what she had been looking for so long – materials that are the finest in Europe and in the world on one place. In Lull, the chosen materials must be of good quality and pleasant to touch but at the same time they have to be made in accordance with our environment. Once this condition was met, the journey to a perfect product seemed to be shorter and easier.

In 2015 the design line reached up to 67 products, and Lull has indisputably become one of the favourite brands in Slovak as well as in Czech independent fashion.

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At the beginning of 2016, the brand introduced its first collection of swimwear and began to work with completely new materials. New product types designed for common daily wear have been added to the product line.

In the meanwhile our brand has been ranked among the top 100 "We-make-a-difference" start-ups. It also takes part in various campaigns promoting transparency and honesty in fashion industry, for example, one of the latest initiatives was the British Revolution movement that came with the campaign "WhoMadeMyClothes", the aim of which was to point to the origin of clothing production.

 

https://www.lull.sk/sub/lull.sk/images/2017-lull-story/EN_lull-story-ciel.jpg